Human insight meets AI: SI Brands joins Rev
SI Brands, founded by Susie Ippolito, is helping entrepreneurs get a head start in brand strategy. SI Brands’ main product, The One Brand Strategy (TOBS), is an AI-enhanced, one-week product designed for solopreneurs and early founders. Its custom GPT agent that is trained on ten years of data, helps businesses find their audience, the right messaging, and more in just 7 days. SI Brands is working to make developing brand strategy more efficient, accessible and affordable.
What is the “origin story” behind your company?
In 2024, I was concerned about AI and how it would impact my work as a brand strategist. I didn’t want to get left behind, so I took the Generative AI for Productivity course with eCornell. This course taught me how to build my business with AI as a valuable partner.
Before this, I was experimenting with various ways to replace the long, arduous, expensive discovery involved in brand strategy with a more efficient and affordable process.
Learning how to work with AI allowed me to train a GPT co-pilot on a decade’s worth of my brand strategy knowledge, deliverables, ebooks and articles I wrote, interviews I conducted, and transcripts of conversations with clients. The result is The One Brand Strategy, which took my process from 3 months and $10k to 1 week and $1k without sacrificing human expertise and or high-quality insights.
What customer need is your company attempting to address?
Every brand needs to know their customer segments, target markets, personas, brand voice, core values and how it all works together to position them in front of the audience that will convert. Unfortunately, this process is expensive and time-consuming. As a result, solopreneur personal brands and early entrepreneurs are building a brand without a solid foundation; they are guessing at marketing and wasting time and money in the process.
I set out to make brand strategy faster, easier and more affordable than ever before without sacrificing the high-level insights a brand can grow from. The end product is formatted to share with marketing partners and LLMs, allowing everyone to be on the same page about who the brand is and what it is trying to accomplish.
Do you have any recent company milestones or accomplishments you would like to share?
I’m excited to share that we exited the free testing phase for the Solopreneur Personal Brand Edition (SPBE). We also recently added an Early Entrepreneur Edition that appears to be easier to scale with more automation opportunities and templated outputs than the SPBE currently allows.
Where do you envision your company a year from now?
1. Streamlined operations supported by automation
2. A fully automated Early Entrepreneur Edition
3. Launch the E-commerce Edition (after training and testing)