Online Grocery Shopping Platform Responds to Increased Demand During COVID-19

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Online Grocery Shopping Platform Responds to Increased Demand During COVID-19

Concerns over food shortages at grocery stores and social distancing during the COVID-19 outbreak has prompted many individuals to order their groceries online, leading to an increase in sales for online grocery shopping platforms, such as Rosie, which is based in Ithaca, New York.

The Rev member company was founded by Cornell alum, Nick Nickitas MBA ’14, providing technology to help independent and local grocery stores get their products online and meet the needs of consumers who wish to purchase their groceries online and have them delivered to their doorsteps.

“[Local retailers] represent the fabric of our country. And we want to see these local retailers survive and thrive,” Nickitas shared with the Cornell Daily Sun. Near Cornell, retailers that partner with Rosie include P&C-Ithaca, Trumansburg Shur-Save and Minier’s Express.

To mitigate the risk of spreading COVID-19 through the delivery of groceries, Rosie is taking preventative measures and following the best practices laid out by the Food Marketing Institute.

Since its launch in 2012, Rosie has grown to a team of 25 people, partnering with more than 11 wholesalers and serving hundreds of grocery stores in over 40 states, including residents in the Ithaca area.

Learn more about Rosie and the services it provides in the Cornell Daily Sun.