The startup offered special packages of ciders online and waived shipping fees. The team ramped up their email marketing efforts and shared messages of gratitude to all the essential workers. As a result, they garnered a marked increase in online sales.
In the spring, when masking and other policies were in place, they were able to re-open their tasting room with an outdoor window to serve customers on their patio throughout the summer. They scheduled a full calendar of musicians and posted an abundance of signage to ensure safety measures were followed. They created additional covered seating by erecting natural pole and shade sails, and offering safe, socially distanced self-seating in the field between their tasting room and their orchards and pick-your-own flower beds. As days got shorter and cooler, they popped a tent and heaters up to extend the hospitality. In October, during Cider Week FLX, they hosted multiple events, including a cider and cheese pairing dinner for Indigenous People’s weekend.
Firepits on the lawn allowed cider fans to gather even on colder days and nights, and during the holidays, they brought in goods like pottery and artwork from local artists and set up a one-stop artisan market within their tasting room to boost pickup sales.
This spring, they built a cider shed and expanded their food offerings, and are now able to host larger groups and accommodate graduation activities, increasing the number of people able to enjoy a safe and wondrous evening watching the sunset over the hill.
Additionally, the startup partnered with AppCard and ShoptoCook to launch the startup’s next-gen Omnichannel Commerce Program—a seamless experience for customers that includes single sign-on across all three programs to access digital receipts, loyalty pricing and points, digital coupons, and other touchpoints. These partnerships provide services to customers akin to those of a nationwide chain at a price point that independent grocers and retailers could afford.
Finally, Rosie leveraged its pandemic growth to raise $10 million in Series A financing led by Avenue Growth Partners, a Washington, D.C. based investment firm.
Head & Heal invested time and money to research the quality of its products and control its purity every step on its journey—from seed to plant and throughout the extraction and production process. They provide access to their products’ lab results and produce educational videos and blog posts on how to analyze a lab result for any CBD product. In doing so, they have created a loyal customer base that trusts its products.
Head & Heal created a private Facebook group, “Head and Heal Insiders,” and an “Innovation Club” on its website to solicit customer feedback and enable customers to test new products. Based on that customer feedback, the company expanded its product line adding lavender bath bombs and bath milk, slow release CBD capsules, and even dog treats to its offerings. Additionally, the company is about to launch a new branded line of hemp flower products called Florist Farms that is focused on wellness and self-care products.